GTM Experiment Operating System

Stop sending campaigns.
Run the agents.

Five agents do the reps. Two humans add the taste. The loop between them finds the wedge — and keeps going.

100K+ Emails / Month
24/7 Agents Running
1,500 LinkedIn Touches / Mo
4–8 wks Wedge Discovery

Every week, the system gets sharper. Next campaign starts where this one ended.

A continuous loop — hypothesis, variant, send, reply, voice call, meeting, graph. No campaign starts from zero.

01

Hypothesis

Vertical × persona × angle × moment. The graph proposes the next bet.

02

Variant

AI generates copy across 6–12 variants. Human approves the taste call.

03

Send

A/B/n structure. n ≈ 600 per variant. Tightly scoped audiences.

04

Reply Agent

Objection handling in your voice. Every conversation streams back.

05

Voice Agent

Warm dial-out. Books the meeting. Zero prospect friction.

06

Meeting

Qualified pipeline. Not vanity opens — validated meetings.

07

Graph

Memory compounds. Next week starts here. Loop restarts.

The Memory Graph

The graph remembers why every hypothesis lived or died.

Every send, reply, meeting, and kill feeds the same persistent context layer. Failed hypotheses become institutional capital. The system compounds.

WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 H_14 KILLED H_19 KILLED H_22 KILLED Signal Density → WEDGE CONFIRMED

The Wedge

Horizontal products have N×M×K possible markets. You can't afford to guess.

Devtools, AI platforms, workflow software, agencies — the teams who win don't out-write the competition. They out-search it. More angles tested, more verticals probed, more personas eliminated. Week over week.

Target Segment

Devtools & Infra

Same primitive, ten developer archetypes. We isolate which persona converts on which pain.

Target Segment

AI Platforms

Use-cases multiply faster than you can write copy. We map the live demand curve weekly.

Target Segment

Workflow Software

Every department buys for different reasons. We run dept-by-dept experiments in parallel.

Target Segment

Agencies & Services

Vertical specialization is the moat. We find which 2–3 verticals deserve your operator hours.

The Fleet

Five agents, running 24/7. Humans add the taste.

Each agent handles a specific stage of the outbound loop. They work in parallel, hand off context, and feed everything back into the graph.

HERMES

Outreach Agent

Runs angle × persona experiments across your TAM until the wedge reveals itself.

KAIROS

Scheduling Agent

Replies in your voice, qualifies, and books warm leads straight into your calendar.

SOTERIA

No-Show Recovery

Catches drop-offs, reaches out on the right channel, and rebooks automatically.

HESTIA

Nurturing Agent

Keeps cold leads warm with signal-triggered touches. Never generic. Never a blast.

PERSEPHONE

Reactivation Agent

Mines closed-lost and dormant lists, finds the right reason to re-open the door.

Find the wedge.
Then keep going.

The teams who win horizontal categories don't outwrite the competition. They out-search them.

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