GTM Experiment Operating System
Five agents do the reps. Two humans add the taste. The loop between them finds the wedge — and keeps going.
The Experiment Loop
A continuous loop — hypothesis, variant, send, reply, voice call, meeting, graph. No campaign starts from zero.
01
Hypothesis
Vertical × persona × angle × moment. The graph proposes the next bet.
02
Variant
AI generates copy across 6–12 variants. Human approves the taste call.
03
Send
A/B/n structure. n ≈ 600 per variant. Tightly scoped audiences.
04
Reply Agent
Objection handling in your voice. Every conversation streams back.
05
Voice Agent
Warm dial-out. Books the meeting. Zero prospect friction.
06
Meeting
Qualified pipeline. Not vanity opens — validated meetings.
07
Graph
Memory compounds. Next week starts here. Loop restarts.
The Memory Graph
Every send, reply, meeting, and kill feeds the same persistent context layer. Failed hypotheses become institutional capital. The system compounds.
The Wedge
Devtools, AI platforms, workflow software, agencies — the teams who win don't out-write the competition. They out-search it. More angles tested, more verticals probed, more personas eliminated. Week over week.
Target Segment
Same primitive, ten developer archetypes. We isolate which persona converts on which pain.
Target Segment
Use-cases multiply faster than you can write copy. We map the live demand curve weekly.
Target Segment
Every department buys for different reasons. We run dept-by-dept experiments in parallel.
Target Segment
Vertical specialization is the moat. We find which 2–3 verticals deserve your operator hours.
The Fleet
Each agent handles a specific stage of the outbound loop. They work in parallel, hand off context, and feed everything back into the graph.
HERMES
Outreach Agent
Runs angle × persona experiments across your TAM until the wedge reveals itself.
KAIROS
Scheduling Agent
Replies in your voice, qualifies, and books warm leads straight into your calendar.
SOTERIA
No-Show Recovery
Catches drop-offs, reaches out on the right channel, and rebooks automatically.
HESTIA
Nurturing Agent
Keeps cold leads warm with signal-triggered touches. Never generic. Never a blast.
PERSEPHONE
Reactivation Agent
Mines closed-lost and dormant lists, finds the right reason to re-open the door.
The teams who win horizontal categories don't outwrite the competition. They out-search them.
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